TL;DR

• We are building more and more conviction in the SMB E-Commerce field and are achieving outstanding results with the first cases.
• We resumed sales last month after a Q1 that was rather on hold, and we have made a good ramp-up.
• We are making progress on our Loops MVP, with which we will test a completely new approach in the WhatsApp space.
• We are building good momentum in the current funding round and are collecting commitments!

Wins

• €50,000 CLA signed & wired, with more about to be signed in the next few days!
• We generate new customers at a CAC/LTV ratio of 1/5.
• We have less than 1% churn and 78% monthly active users.

Losses

• One of our engineers left to start his own venture.

July Goals

• Generate a funding commitment of €250,000.
• Generate €20,000 in new ARR.
• Deploy all WIP suits in the product and release the Loops MVP.

Key Metrics

• ARR: 15% Growth
• May: €104,000 ARR June: €119,500 ARR
• Churn: <1%
• User Accounts: 313